ABOUT ME

So around late 2019, I was noticing that the tactical gear industry's method of marketing to the civilian world needed to be revamped in several aspects, which even means taking on a less... aggressive approach towards how we view it. Instead of gear being seen as an exclusively military or law enforcement type deal, how about we normalize its ownership?

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I was inspired by other industries to start this project, particularly street fashion such as Uniqlo and SuperDry. In over a year, I believe my labor paid off and the experiment is an ongoing success. 

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This website is a collection of my own personal gear as well as my friends' and associates' in which we share our philosophy of usage and thoughts on it. I am happy to share it with the world now.